The resumption of retail trade after the advent of the current global pandemic can only be effectively achieved if it becomes safer for both business staff and consumers. Physical distance is a prerequisite for rebooting economy and restoring consumer confidence.
Retail companies, targeting the successful resumption of their operation, are required to resolve three key issues related to physical distance:
- The number of consumers during the stay in the physical store
The number of consumers during their stay in the physical store must be monitored and controlled systematically, as it is limited and calculated based on its area (square meters).
- Queuing at the entrance
Reducing the number of consumers in the physical store may create huge queues at the entrance, increasing the risk of spreading the virus and significantly reducing the customer service experience.
- The capability of redirecting consumers to other sales channels such as an online store, a call center or another nearby store of the chain store.
Retail businesses due to workload and ease of service need to redirect a number of consumers to online solutions or other channels in order to reduce as much as possible the physical contact in the store.